THE STERLING HOTEL
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The Sterling Hotel is a luxury seaside boutique hotel in the heart of Carmel-by-the-Sea, California, celebrating the town’s artistic and cultural heritage. Named after George Sterling, a key figure in Carmel's early artist colony, the hotel reflects the creativity, tranquility, and charm that define the area.
Just steps from Carmel’s art galleries, studios, and cultural landmarks, The Sterling Hotel offers easy access to the town’s vibrant artistic scene. Guests can explore local art, attend performances, and experience the creative energy of the community.
Designed as a peaceful retreat, The Sterling Hotel combines seaside luxury with small-town charm. Nestled near the coast and surrounded by Carmel’s iconic beauty, it invites guests to relax, recharge, and connect with the spirit of this unique town.
PROJECT TYPE
Brand Identity and Environmental Design
SOFTWARE
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Figma
DELIVERABLES
Brand Story and Strategy, Visual Identity System, Environmental Design, Interior Design Elements, Web Design, Copywriting
I DO NOT OWN THE RIGHTS TO THESE IMAGES AND THEY ARE FOR CONCEPTUAL USE ONLY